30-day challenge to reduce Amazon PPC ACOS -OnpointAMZ

Week 1: Foundation & Analysis  -OnpointAMZ

Day 1-2: Analyze Current Campaigns

  • Review campaign performance metrics: ACOS, TACOS, CTR, Conversion Rate, and Spend.
  • Identify high-ACOS keywords and poor-performing campaigns.

Day 3: Refine Targeting

  • Pause keywords/products with no sales or high spend and high ACOS.
  • Focus on top-performing keywords and ASINs.

Day 4-5: Optimize Bids

  • Lower bids on high-ACOS keywords.
  • Increase bids for low-ACOS, high-converting keywords to maximize returns.

Day 6: Negative Keywords

  • Add irrelevant, high-cost keywords to the negative keyword list.

Day 7: Campaign Segmentation

  • Separate campaigns by match type: Broad, Phrase, Exact.
  • Create product-specific and goal-specific campaigns (e.g., branded vs. non-branded).

Week 2: Strategic Keyword Focus

Day 8-9: Keyword Research

  • Use tools like Helium 10, Jungle Scout, or Amazon’s search term report to find high-converting, low-competition keywords.

Day 10-11: Update Keywords

  • Add newly researched keywords to campaigns.
  • Create an Exact Match campaign for top-performing search terms.

Day 12: Test Bid Adjustments

  • Gradually increase or decrease bids on new and existing keywords.

Day 13: Focus on Long-Tail Keywords

  • Shift some budget to long-tail keywords with lower competition and higher conversion potential.

Day 14: Analyze Placement Adjustments

  • Adjust bids for “Top of Search” and “Product Page” placements.

Week 3: Creative Optimization

Day 15-16: Review Product Listings

  • Optimize product titles, bullet points, descriptions, and images for better conversions.
  • Ensure listings align with PPC campaign keywords.

Day 17: Test Ad Copy (if applicable)

  • For Sponsored Brand ads, update headlines and creative elements.

Day 18: Implement A/B Testing

  • Test different ad copies, placements, or bidding strategies to identify what works best.

Day 19-20: Budget Allocation

  • Reallocate budget toward high-performing campaigns.
  • Reduce spend on low-ROI campaigns.

Week 4: Advanced Refinement & Scaling

Day 21: Scale Winning Campaigns

  • Increase bids and budgets for campaigns/keywords with consistently low ACOS.

Day 22-23: Reevaluate Campaign Structure

  • Merge or split campaigns as necessary based on performance trends.

Day 24: Leverage Sponsored Display

  • Use retargeting ads to capture lost conversions.

Day 25-26: Monitor & Adjust Bids

  • Regularly monitor campaigns and fine-tune bids based on performance.

Day 27: Check TACOS

  • Ensure your PPC efforts are increasing organic sales and not just driving paid results.

Day 28: Utilize Dayparting (if applicable)

  • Focus spend during peak buying hours based on performance data.

Day 29: Advanced Reporting

  • Download detailed performance reports and identify patterns or additional optimization opportunities.

Day 30: Review & Set Next Month’s Goals

  • Compare initial ACOS with current ACOS.
  • Set new targets based on this month’s learnings.

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